30+ Logo Stats and Facts – New Fortune 500 List Research
Just how much do you know about logos?
There are so many “best practices” in logo design that it’s easy to get lost in all that knowledge. But even the most experienced designers and biggest brand enthusiasts among us can always learn something new.
That’s why we’ve done the research and are here to shake things up with the most up-to-date logo statistics from the Fortune 500 list.
Along with insights from our own data analysis, we’ll be sharing statistics, interesting trends, and fun facts about logos and branding. Busy CEO, in-house marketer, or even freelancer, you’re sure to find something that will help you grow your brand and boost your business.
Current Logo Design Trends from Top Companies
Successful logo design is a balance between fitting in and standing out, adhering to best practices without getting too generic. So how do the most successful companies in the world achieve this tricky design balance? Let’s look at the numbers to find out.
We compiled the following logo statistics by analyzing companies from the 2019 Fortune 500 list.
1. Combination Logos Rule the Field
We divided the Fortune 500 logos into seven distinct types to see which logo style is most popular.
 |
| 7 types of logos |
And the findings are pretty clear: combination logos rule! Of these top 500 companies, over 60% use combination logos.
The full breakdown is as follows:
- Combination logos – 307
- Wordmarks – 155
- Lettermarks – 24
- Emblems – 12
- Abstract icons – 1
- Pictorial icons – 1
 |
| Which logo types do Fortune 500 companies use? |
It’s no surprise that combination logos are so popular. By including both a wordmark and an icon, combination logos are incredibly versatile – allowing companies to use the icon, the text, or the full combination depending on the context of the logo.
In case you’re curious, the two companies that generally use stand-alone icons? They’re none other than Nike (abstract icon) and Apple (pictorial icon). No wordmark needed here!
2. The Most Popular Color Is Blue
Among Fortune 500 companies, blue is the top logo color by far, accounting for nearly 40% of the entire list.
3. When Combining Colors, Two Is Standard
4. Black and Red Is the Top Combination
5. Other Color Combinations Are More Unique
6. What About Gradients?
7. Sans Serif Fonts Are In
8. To Capitalize or Not to Capitalize?
A Look at Rebranding and Logo Redesign
1. Why Companies Rebrand
2. Famous Logo Rebrands
3. Infamous Logo Rebrands
4. How Consumers React to Logo Redesigns
5. No Redesign Here: Tried-and-True Logos
The Logo Design Industry
1. Agencies Are Still a Big Player
2. But Big Agencies Are Too Costly for Most Small Businesses
3. In-House Design Happens, Too
4. Freelancing Platforms Are Growing
5. Crowdsourcing: Not New but Popular
6. Vector Graphics Software
7. DIY Logo Makers Are Getting Better
8. What About Stock Photos?
The Logo/Graphic Design Industry
1. Self-Employment Is King
2. Agencies Are Going Flexible, Too
3. Job Growth Will Be Digital
4. Formal Education vs. Skill-Based Training
The Target Audience
1. First Impressions Happen Faster Than You Think
2. Consistent Branding Matters
3. Color, Color, Color!
4. Shape Matters, Too
5. Symmetrical vs. Asymmetrical Logos
6. How Memorable Are Famous Logos?
7. Consumers’ Memory of Color
Future Projections: Logo Design Moving Forward
1. Technology Will Drive Changes
2. Rise of Animation
3. Importance of Dynamic Logos
More Fun Facts About Logos
1. Oldest Trademarked Logos
2. Can You Trademark a Color?
3. Most Expensive Logos in the World
4. Salvador Dali, Logo Designer?
5. Most Prolific Logo Designer
Full article at websiteplanet
0 commenti :
Posta un commento