30 Reasons Why People Don’t Buy From Your Website and How To Fix It

30 Reasons Why People Don’t Buy From Your Website and How To Fix It

by WebAlive

If you’re wondering why your e-commerce website is not producing the sales you had expected, or why you are not getting the response you had anticipated, there are a whole range of steps you can take to improve your conversion rate.

Making changes that seem small or unnoticeable to you may help potential customers engage better with your site. Often we unknowingly make mistakes that create unnecessary barriers for the potential customers, leaving us bewildered by the lack of sales.

When people are shopping online they are not necessarily looking for you in particular, it’s more likely they are simply searching for a store that best fits their needs. For this reason, it is important for your website to look ‘right’ – it has to look like it will fulfil what the potential customer desires.

According to a research at the Missouri University of Science and Technology, when viewing a website users form first impressions within few milliseconds and their first impressions are highly affected by several design factors like use of colors, typeface and font size, use of images, and easy navigation.

The good news is even if your website has one or more of the below-mentioned problems it’s never too late; in fact, most of these could be rectified within a few hours!

Table Of Content

• Buying is Not Easy
• Complex Checkout Process
• No Competitive Pricing, No Market Research
• Lack of Payment Transparency, Hidden Charges
• Additional Charges, Additional Dissatisfaction
• Overlooking Security Concerns
• Lack of Trust Signals Integration
• The omission of Established Identity
• Not So Social
• No Payment Assurance
• The absence of Security Certifications and Insignia
• No Purchase Guarantee
• Excessive Security Measures
• Insufficient Product Details
• Poor Discoverability
• No Persuasive Sales Copy
• No Incentives to Encourage Revisit
• Product-Market Misfit
• Too Much Irrelevant Product Choices
• Unprofessional Web Design
• Dated Design Layouts
• Poor User Experience
• Website Crashing, Timeout Error
• Non-responsive Website
• Time Stands Still
• Website Needs Pest Control (Bug Fixes)
• Sudden Pop-ups
• No Top-notch Search Function
• Delivery Options and Coverage
• Logistics Credentials

Let’s take a look at a few examples ↪

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Why is Online Checkout So Difficult?!

Why is Online Checkout So Difficult?!

by Dmitry Kovalenko

Summary: nowadays online checkout processes are too complex and cannot be compared with the real-life cash checkout. But they definitely can be better.

In this article we are going to overview the checkout process on 4 services to understand and “feel” the problem itself. Also, it is the 1st chapter of four that are linked together by one story and goal where I described what I have learned and used to design the completely new checkout process for our SaaS project Fluix.

2nd chapter. You will find out 18 must-do principles of how to design a better experience for your checkout form (or any other form) and dramatically increase the success rate, and decrease the completion time.

Chapters 3 and 4. The complexity behind the new checkout form for Fluix. You’ll learn the relationships and dependencies between fields, their input & visual constraints, and a lot of insights about the way I’ve designed the new checkout form for our SaaS project called Fluix.


Just imagine. Friday night. You’re at one of the coziest restaurants in the city with a panoramic ocean view. Eating your best ever ribeye-steak (or whatever you like the most) mixed with a glass of gorgeous red wine. You feel full, relaxed and peaceful. You ask the waiter for the bill (no, the point is not in the money). And instead of a simple piece of paper with a total price, you get a form with 27 fields that must be filled.

“WHAT?!!” — you will probably ask yourself. And will repeat the same question to the waiter, and then to the manager…
SUCKS! Right?

Let’s rewind, how do we bought everything before all these plastic cards and digital transactions? You just take what you want, give the cash to the seller and… that’s it! Done. Minimum time spent. Minimum actions made.

In an online world, it’s not so easy. At all. Tons of fields, questions, buttons, checkboxes, redirections between the bunch of pages, of services, emails with confirmations, passwords, suggestions of other related (most the time they are not) products, tons of additional options, and God knows what else.

Let’s take a look at a few examples ↪

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