lunedì 30 aprile 2018

Can you have a great product with bad UX?

Can you have a great product with bad UX?



Is it possible for a product to be high-quality and have bad UX? To answer this question about bad user experience, we must first preface it by defining, “a great product.”
Is a great product the same as a successful one? If we measure a product’s greatness by its ubiquity or gross revenue — the answer is yes. There are plenty of everyday items with horrific UX that continue to be in bought and used.
This can occur because there is simply no better substitute, or we have become so accustomed to the concept we no longer notice its inefficiencies.
Consider your keyboard. The symbol placement is far from intuitive — to the point that there is an entire industry of software dedicated to onboarding young users. Yet, it remains the standard.
The vast majority of products with bad UX will not have the far-reaching success of the keyboard, and even then — they will never truly be “great products.”
Truly great products do not have bad UX. 
Here is why:


It might serve a purpose, but it doesn’t fulfil its potential
Let’s talk about the standard printer for example — notorious for confusing buttons, erratic behaviours and almost guaranteed user frustration.
It fills a need so people continue to buy it — especially if the alternatives have equally bad UX. However, the gap in usability must be filled with a crutch: heavy customer service, rigorous onboarding or aggressive marketing.
Patching up your product’s UX problem instead of fixing it at the root will quickly run up a tab.

Just ask any company that sells a printer how often their customer service representatives hear about various printing malfunctions.
Simply put, a product with bad UX is a product that could be better. Companies that do not improve UX are missing an opportunity to create a truly great product.


Frustration will turn to user churn
Providing a great user experience is critical for keeping users engaged. A product which causes user frustration will be abandoned — just as soon as something better comes along. Take CDs for example.
Once the go-to means of listening to music, the CD left much to be desired in terms of user experience. They were delicate and easy to break, awkward to store and expensive to collect. This left them vulnerable to user churn as soon as MP3 technology hit the market.
From a business perspective, a product with bad UX is an unstable investment as a competitor could easily improve upon the concept and gain a competitive edge.


UX is constantly evolving
User experience has existed long before the buzzword was coined, and has continued to evolve in many products we use every day. The telephone’s evolution is just one prominent example.
In the age of the customer, growing demands for better user experience has stipulated an influx of more intuitive products and software. This shift marks a turning point where UX is no longer an added bonus, but rather a means for survival.

lunedì 23 aprile 2018

30 Reasons Why People Don’t Buy From Your Website and How To Fix It

30 Reasons Why People Don’t Buy From Your Website and How To Fix It



If you’re wondering why your e-commerce website is not producing the sales you had expected, or why you are not getting the response you had anticipated, there are a whole range of steps you can take to improve your conversion rate.

Making changes that seem small or unnoticeable to you may help potential customers engage better with your site. Often we unknowingly make mistakes that create unnecessary barriers for the potential customers, leaving us bewildered by the lack of sales.

When people are shopping online they are not necessarily looking for you in particular, it’s more likely they are simply searching for a store that best fits their needs. For this reason, it is important for your website to look ‘right’ – it has to look like it will fulfil what the potential customer desires.

According to a research at the Missouri University of Science and Technology, when viewing a website users form first impressions within few milliseconds and their first impressions are highly affected by several design factors like use of colors, typeface and font size, use of images, and easy navigation.

The good news is even if your website has one or more of the below-mentioned problems it’s never too late; in fact, most of these could be rectified within a few hours!

Table Of Content
  • Buying is Not Easy
  • Complex Checkout Process
  • No Competitive Pricing, No Market Research
  • Lack of Payment Transparency, Hidden Charges
  • Additional Charges, Additional Dissatisfaction
  • Overlooking Security Concerns
  • Lack of Trust Signals Integration
  • The omission of Established Identity
  • Not So Social
  • No Payment Assurance
  • The absence of Security Certifications and Insignia
  • No Purchase Guarantee
  • Excessive Security Measures
  • Insufficient Product Details
  • Poor Discoverability
  • No Persuasive Sales Copy
  • No Incentives to Encourage Revisit
  • Product-Market Misfit
  • Too Much Irrelevant Product Choices
  • Unprofessional Web Design
  • Dated Design Layouts
  • Poor User Experience
  • Website Crashing, Timeout Error
  • Non-responsive Website
  • Time Stands Still
  • Website Needs Pest Control (Bug Fixes)
  • Sudden Pop-ups
  • No Top-notch Search Function
  • Delivery Options and Coverage
  • Logistics Credentials


Let’s take a look at a few examples ↪

lunedì 16 aprile 2018

Why is Online Checkout So Difficult?!

Why is Online Checkout So Difficult?!

by Dmitry Kovalenko

Summary: nowadays online checkout processes are too complex and cannot be compared with the real-life cash checkout. But they definitely can be better.


In this article we are going to overview the checkout process on 4 services to understand and “feel” the problem itself. Also, it is the 1st chapter of four that are linked together by one story and goal where I described what I have learned and used to design the completely new checkout process for our SaaS project Fluix.

2nd chapter. You will find out 18 must-do principles of how to design a better experience for your checkout form (or any other form) and dramatically increase the success rate, and decrease the completion time.

Chapters 3 and 4. The complexity behind the new checkout form for Fluix. You’ll learn the relationships and dependencies between fields, their input & visual constraints, and a lot of insights about the way I’ve designed the new checkout form for our SaaS project called Fluix.


Just imagine. Friday night. You’re at one of the coziest restaurants in the city with a panoramic ocean view. Eating your best ever ribeye-steak (or whatever you like the most) mixed with a glass of gorgeous red wine. You feel full, relaxed and peaceful. You ask the waiter for the bill (no, the point is not in the money). And instead of a simple piece of paper with a total price, you get a form with 27 fields that must be filled.
Why is Online Checkout So Difficult?!


“WHAT?!!” — you will probably ask yourself. And will repeat the same question to the waiter, and then to the manager…
SUCKS! Right?

Let’s rewind, how do we bought everything before all these plastic cards and digital transactions? You just take what you want, give the cash to the seller and… that’s it! Done. Minimum time spent. Minimum actions made.




In an online world, it’s not so easy. At all. Tons of fields, questions, buttons, checkboxes, redirections between the bunch of pages, of services, emails with confirmations, passwords, suggestions of other related (most the time they are not) products, tons of additional options, and God knows what else.

Let’s take a look at a few examples ↪

lunedì 9 aprile 2018

How to become a UX Designer at 40 with no digital or design experience

How to become a UX Designer at 40 with no digital or design experience

by Guy Ligertwood

How to become a UX Designer at 40 with no digital or design experience

What is User Experience Design?
User Experience Design is the process of enhancing a persons experience with a product or service and involves an understanding of their behaviour to create a successful design.
Example: A business has an app, they want the sign-up process to have a great User Experience (UX). You have business requirements. You find the engineers (computer programmers) limitations. You research, collaborate with designers and others. You create ideas and prototypes to test. You develop what is the best, test more and iterate on that. That’s UX.
There is a great demand for good UX Designers. If you have no previous digital or design experience don’t panic. I had neither and managed to get into the world of UX. I chose to be a UX Designer because it was creative, in technology and in demand (and I didn’t need to wear a suit to work!). My journey was not easy, I’ve had bumps along the way but I wouldn’t change a thing.
If you are willing to work hard, be patient, and work outside your comfort zone, it’s a really exciting career.

Topics I’ll cover:
Studying UX Design, the tools to learn, your UX portfolio, getting a job, the UX process, how to design, user testing , people you’ll work with and ongoing learning.

1. UX Study On Campus
2. UX Study Online
3. UX Design Tools
4. Prototype Tools
5. The UX Portfolio
6. Getting a UX Job
7. UX Process
8. How to Design
9. User Testing
10. People you’ll work with
11. Ongoing Learning & Staying Inspired
12. Final words

Your journey into UX Design ↪