by Katherine Bennett
You can accuse me of living under a rock because I haven't seen one of these before, but this is absolutely brilliant. I just bought a new contact grill and take a look at the plug on the cord set. For all of you designers out there who bemoan the "stupidity" of consumers, how they won't follow directions, bla bla bla, take note of this simple design solution.
The problem is as old as electric products themselves. People grab the cord rather than the plug to unplug an appliance, eventually ruining the cord.
more.... designinvestigations.com
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